The New York Times, The Wall Street Journal and The Washington Post have all signed up for Blendle, a Dutch publishing startup. Blendle allows readers in the Netherlands to buy single articles and issues of newspapers and magazines, instead of having to purchase a subscription.
A single article costs around 20 cents, with publishers setting the price. Blendle readers can simply click a headline and their previously-entered credit card is charged. If the reader doesn’t enjoy the article, there’s even an option for a refund, as long as the readers explains why the article was unsatisfactory.
The Times is an investor in Blendle, so their deal was a no-brainer. However, Blendle is certainly more appealing now with its addition, as well as the Journal and WaPo.