One way the New York Times can attract new customers is by tempting people (well, at least the smarter ones) with a revamped Crossword feature. Recently the Times announced a free, mini crossword app for iOs devices. Now it is looking for people to pay up with an update to New York Times Crossword.
The new Crossword has a fresh, clean look and comes with “play anywhere” capabilities, meaning if you start a puzzle on your phone, you can complete it on your computer or iPad. Or tell your friends you finished it even though you didn’t (Hint: a three letter word for automobile is “car”). There’s also an archive of 18 years of puzzles to drive you mad.
New York Times Crossword is available for $39.99 per year or $6.99 per month. New subscribers and digital subscribers to the Times get it for about half that price.