NY Times Now Has 1.4 Million Digital Subscribers

Just try counting that high. You can't!

In its quarterly earnings report, The New York Times announced that it now has roughly 1.4 million digital-only subscribers.

During the first quarter of 2016, the Times gained 67,000 digital-only subscriptions, the most it has added in a quarter since late 2012.

In a statement, Times CEO Mark Thompson was pleased with the paper’s digital march. “We have continued to prioritize deepening the level of engagement of our readers with Times content, and this effort, along with the application of new consumer marketing tactics, has led to an increase in new subscribers and improved retention of existing ones,” he said.

Now that we’ve covered the silver lining of the Times’ earnings report, here’s the cloud — the Times posted a $14 million net loss for the quarter. The main culprit was print ad dollars. The Times’ print advertising revenue dropped 9 percent compared to the first quarter of 2015.