NY Times Launches Virtual Reality Project

Pretty cool.

The New York Times has entered the virtual reality world with the launch of NYT VR, a virtual reality project with Google. To kick things off, the Times will send more than one million subscribers Google Cardboard viewers with their copy of the Times weekend edition on Nov. 7 and 8.

Subscribers can download the NYT VR app beginning Nov. 5. Then, once the Cardboard arrives, use it to watch the first project, a film titled “The Displaced,” which follows the plight of children who are uprooted by war.

“Our readers look to The Times for innovative and powerful storytelling and this is the Times at its best,” said Times executive editor Dean Baquet, in an announcement. “Our magazine team has created the first critical, serious piece of journalism using virtual reality, to shed light on one of the most dire humanitarian crises of our lifetime.”