NY Times Brings T Brand Studio to London

British branded content.

The New York Times is bringing its native advertising service T Brand Studio to London. The new operation will open in August and be led by Kaylee King-Balentine, who has been named director of T Brand Studio, International.

King-Balentine most recently T Brand Studio’s executive video producer. She joined the Times in 2013. She’ll oversee an initial staff of four in London.

The Times launched T Brand Studio last year.