The New York Times Company has named Clay Fisher senior vice president, consumer marketing. Fisher most recently oversaw DirecTV’s digital marketing and media group. He had been with DirecTV since 2011.
“A proven leader and creative problem solver, Clay will step in to supervise an already strong consumer marketing team and will help to accelerate subscription growth across our vast product portfolio, including the Times’s print and digital subscription business,” said chief revenue officer Meredith Kopit Levien in a statement.
Fisher’s appointment is effective July 13. He’ll report to Kopit Levien.