Meg Goldthwaite has been named chief marketing officer at NPR, announced president and CEO Jarl Mohn. Goldthwaite comes over from Conservation International, an Arlington-based environmental organization where she held the same title.
Prior to that, she had been senior director, strategy and innovation, at Women for Women International. Her other nonprofit-based roles include vp of marketing and communications for the Clinton Bush Haiti Fund and project director, Earth Hour, at the World Wildlife Fund
Goldthwaite’s connection to NPR goes back to her childhood, when she would listen to WAMU in the mornings and in the car with her mother. “It has never been more important for our country to have consistent, trusted sources for news,” she said in a statement. “Public radio is the ideal platform for the free and thoughtful exchange of ideas and information—and thus vital to our democracy. NPR’s most exciting opportunity is sharing that exchange with new generations and diverse audiences.”
She starts Dec. 12.