Niche Media Holdings is closing Atlanta Peach, the latest in a string of magazines that have folded as the economy has taken a sharp downward turn. Atlanta Peach’s December issue will be the last. The monthly magazine employed fewer than 10 people.
Launched in spring 2006, Atlanta Peach was one of the lush, luxury ad-filled magazines in Jerry Powers’ Ocean Drive Media stable, which combined with Greenspun Media Group and Niche Media Holdings in June 2007 to offer advertisers buys across their 16 controlled-circ titles aimed at rich readers.
As the economy has taken a turn for the worse in recent months, though, spending by affluent consumers and marketers who target them has begun to dry up. A number of luxury magazine publishers ranging from Niche to Doubledown Media have cut staff.
In a statement, Powers said: “We have decided to focus resources and energy on the strategic investments that are best suited to continue our growth objectives for the future success of our business.”