South Korean game developer Nexon said its free racing game KartRider Rush has surpassed 2 million downloads since its launch in March.
Considering that the app isn’t paid, two million installs in ten weeks isn’t necessarily a huge number. But this does give a sense of the volume a downloads a top 200 free app might see over the course of a month or two. KartRider Rush did its first million in the first week, so the second likely came over the span of nine weeks when the app had a lower ranking.
When the game originally came out, we said it was amusing and quite similar to Mario Kart but that it was sorely lacking without a strong multiplayer mode. It rose to the Top 5 among free apps in its first week and then gradually declined into 200 to 300 range over last month. On the grossing charts, it has hovered between 800 and 1000, according to app tracking site App Annie. The game monetizes through in-app purchases of bundles that include extra characters, cars and tracks for 99 cents to $1.99.
Nexon, which has been around since 1994, released the iOS app as a way to extend its KartRider franchise, which has more than 200 million registered users for the PC online version of the game. The company says it will release new features for the game and an Android version shortly.