Newspapers Failing Social Networking 101
According to a report from Gartner Inc., newspapers need to do much, much more to engage the social side of their readers if they hope to compete in the increasingly difficult marketplace.
Specifically, newspaper Web sites fail to integrate social media tools effectively. As a result, while 49 percent of those surveyed use search engines to find news or content every week (and that number seems low), only 20 percent use search tools that exist on newspaper and magazine sites.
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