News Corp. Revenue Declines

Ad dollars continue to dwindle.

News Corporation’s first quarter revenue declined 4 percent compared to 1Q 2014, and things would’ve been worse if not for a one-time tax benefit.

Total revenue declined from $2.11 billion last year to $2.01 billion. The main factor in the drop was an 11 percent decline in revenue from News Corp.’s news and information unit, which accounts for a majority of the company’s revenue.

As you might guess, ad dollars were also down for the quarter. Advertising revenue fell 13 percent for the quarter, with News Corp’.’s

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