Ha ha. Lest we need a reminder, The New Yorker is fully on board with today’s viral news age.
Just a few hours after comedian Matt Little’s #pizzarat video footage started burning up social media, the magazine website added a piece titled “I Am the Pizza Rat.” The byline belongs to managing editor Silvia Killingsworth; and the text, most definitely to the rat. Here are item’s first two paragraphs:
My name is Paul, and I am the pizza rat.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in