The literal English translation of this Chinese fashion star’s name is “Leaf Greener.” That’s what she goes with on Instagram and the Web, but in New York during Fashion Week, folks like designer Rosie Assoulin prefer the more informal “Leafie!”
The term of endearment is one of several colorful things to be learned from Bee Shapiro’s New York Times piece about Ye Zi. For many years, Zi was a senior fashion editor at Elle China. Now, she publishes a mobile-only publication in China via WeChat and has moved into the lucrative fields of fashion styling and consulting:
“Fashion in China is changing,” Ms. Greener said between social media photos. “Before, it was all about logos and labels. It’s very similar to Russia in that way. You know, the communist country thing. But now people are interested in local young designers, and that’s an amazing thing. There are more contemporary fashion labels available now for the middle class.”
Yi was born in Beijing but is currently based in Shanghai. And, as a further reminder of just how critical it is to multi-task professionally in the 21st century, the NYT item writer, Shapiro, is also the founder of a sustainable bodycare and fragrance line called Ellis Brooklyn.
[Photo via: Instagram]