New York City Opera Will Make Its Mark with Big Black Dot

The New York City Opera is in turnaround mode. Since February, George Steel, City Opera’s bold new general manager and artistic director, has been working to right the plucky 66-year-old cultural institution, which until recently lacked everything from a venue (renovations) to a leader (last-minute abdication), not to mention a fiscal strategy and a clear identity. Among the items atop Steel’s lengthy to-do list? Rebranding. Enter 2×4, the supersmart design firm founded by partners Michael Rock, Susan Sellers, and Georgianna Stout that is behind City Opera’s new graphic identity, which made its debut on the revamped nycOpera.com.