Matt Stein is joining BBC America as VP, Promotions and Creative Services. He will report to Perry Simon, the network’s GM.
Based in New York, Stein will be responsible for setting the creative tone for BBC America’s promotion and advertising across all platforms.
“I’m delighted to welcome Matt to the BBC AMERICA family,” Simon said in the statement today. “His proven creative and promotion talents will play a crucial role in defining the network’s brand and creating a distinct personality as BBC AMERICA embarks on this next phase of our growth.”
Stein has a long history in development and on-air creative for media organizations. Most recently, he worked in the On-Air Creative Group for Spike TV as Editorial Director.
“There are few brands as globally prestigious and as synonymous with quality as the BBC, so it’s an honor to be part of the team. I’m really excited about the opportunity to help shape the voice of BBC AMERICA, and can’t wait to work with some of the smartest people in the industry,” Stein said in statement.
Stein is a graduate of the University of Texas