This week, Microsoft announced its partnership with Facebook in order to enhance Bing’s search results. Eager to begin promoting the new Bing, Microsoft was quick to roll out a new TV ad campaign, dreamed up by ad agency CP&B.
Bing’s "social integration" isn’t such an easy thing to convey in a TV spot. Microsoft’s chief creative officer Gayle Troberman said that the company looked "for the right killer idea," and found it with CP&B.
On its first assignment for Bing, the Colorado-based agency created a series of TV ads showing the search engine through the life of a user’s Facebook profile page.
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