Roger Black, from this morning’s mb interview, on his redesign of Men’s Fitness:
The strategy we tried to put into place for covers was doing well on the stands, but they would override it every other issue, and those issues did badly, so they thought that the whole thing was doing badly, and it wasn’t. And it turns out that the hideous thing that they did, did well. (Laughs.) What the hell.
Neal Boulton responds:
“Roger Black’s account of the current magazine climate is curious at best.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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