NBCLA Hosts Social Media Party

Last night at NBC Southern California headquarters in Burbank, several dozen invited bloggers gathered for an evening of food, drink and conference room presentations about the station’s Facebook, Twitter, Pinterest and Instagram efforts tied to the London Summer Olympics.

Website editorial director Sara Catania, managing editor Jonathan Lloyd, social media lead Olsen Ebright and social media/tech on-air reporter Mekahlo Medina (pictured, above) took turns explaining how the “first social media Olympics” have been leveraged, cross-promoted and harnessed.

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