Media Goes to Town on NBC's Eisenberg-Zuckerberg Olympic Substitution

Score this one USA 28, Spain 20, color commentator Bob Fitzgerald zero.

Per the kind of post that Deadspin does best, the site reported over the weekend with embedded video about an #NBCFail moment that is actually more funny than offensive. At the above mentioned first-quarter stage of the men’s basketball final, Fitzgerald mistakenly inferred that spectator Jesse Eisenberg was in fact Mark Zuckerberg, the Facebook founder he portrayed so brilliantly in The Social Network.

Predictably, media folks are having a field day with the gaffe on this summer Monday, including CNN, the New York Post and an Australian outlet with the winning headline “Like: Eisenberg Mistaken for Zuckerberg.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in