Facebook has forged a deal with NBC, which is buying the nascent Facebook Premium Video Ads product to push a trio of mid-season/summer shows: Rosemary’s Baby, The Night Shift and Undateable. The Peacock is the first TV company to sign such an agreement with Facebook. Terms of the deal were not disclosed.
"Facebook—the scale alone there—the ability to deliver as many eyeballs as we're doing today, it's really hard to find that anywhere else," Kjerstin Beatty, NBCUniversal's vp of media, told Variety. "Given the popularity of Facebook and how many brands and advertisers are using it, we can't rely on organic reach alone anymore."
NBC’s video spots will appear in the social media platform’s news feed and play automatically. Lionsgate was the first to test the ad unit in December for its Divergent film, though results haven’t been revealed.
Twitter, regarded by many to be the social Web’s dominant companion to TV viewing, may want to consider the NBC development a shot across the proverbial bow. Facebook’s just took its television game to a whole new level.