MySpace envy? NBC buys its own online village
In the wake of Newscorp’s acquisition of MySpace, NBC Universal has ponied up $600 million to buy iVillage, the popular female-oriented web community.
So: Fox goes for the kids, NBC for the women. I expect CBS will follow suit and purchase an internet company that reaches its demographic- maybe seniors-site.com.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in