MSNBC President Phil Griffin Seeks Expansion Outside the Beltway

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msnbcAccording to the LA Times, MSNBC president Phil Griffin voiced his desire to expand the channel’s programming and news coverage beyond Washington.

In an end of the year internal staff memo, Griffin admits 2014 was a difficult year for the cable news industry as a whole, but particularly hard for MSNBC, as the news channel will finish third this year among viewers ages 25-54 — behind Fox News and CNN.

“Technology is continuing to drive unprecedented changes across the media landscape –- and we all should be taking a hard, honest look at how we need to evolve along with it,” said Griffin in the statement. MSNBC recently launched a digital channel, “Shift,” that is intended to expand viewership through a series of web-only shows.

“We’re going to get on the road — and outside of Washington — a lot more,” Griffin wrote. “We’re going to keep opening up our aperture, while investing in original reporting on the broad range of stories that move and inspire Americans.”

MSNBC has previously sought expansion outside the Washington area. In mid-November, “The Rundown” was relocated to Miami to coincide with Jose Diaz Balart taking over as the new host.