Mother Jones, the self-avowed practitioner of “Smart, fearless journalism,” today announced that unique visitors to its website have jumped 125% year over year for the second quarter of 2010, and digital revenue has climbed 61% over the same interval. Both stats reached record levels for the quarter. Traffic from social-media sites, a growth area across most magazine websites, rocketed 676%.
The magazine attributed its improvement in the digital space to its team coverage of the BP oil spill and political coverage of health care, financial reform, immigration, the Supreme Court and the Iraq and Afghanistan wars. It also noted its role in a multi-outlet project called Climate Desk, which also includes contributions from The Atlantic, the Center for Investigative Reporting, Slate, Wired and others.