Mort Zuckerman Speech Makes PR Pros Wish for Dr. Kevorkian

Last night we found ourself sitting in the Rainbow Room at the Public Relations Society of America‘s New York chapter‘s Big Apple Awards. We were, for the first time in our lives, overdressed. (“Black tie optional” apparently means “don’t wear a black tie.”) The award ceremony honored the best in PR, but we’re there to listen to Mort Zuckerman give a keynote address and hopefully speak with him afterward about Newsday or the state of the industry or whatever else seems important at that moment.