Today’s NYT reports that Martha Stewart is launching a new shelter mag called Blueprint. Way to jump on that story, NYT, particularly considering that AdAge broke it on November 22, 2005. New info includes the EIC announcement – Rebecca Thuss, former style director Martha Stewart Weddings – and circulation numbers (250,000 base rate, already up from the 200,000 back in November!). At any rate (ha – unintentional circulation pun), best of luck to you Martha, again.
MARTHA STEWART COMPANY TO LAUNCH ‘BLUEPRINT’ MAGAZINE IN MAY [AdAge]
Martha Stewart: Apprentice out, Blueprint in [FBNY]