Monogram is an iOS release from Fara, Inc. It’s available now as a free download from the Apple App Store and carries no additional in-app purchases.
Monogram is a collection of user-created shopping catalogs intended to help users present their unique shopping experience. Monogram features an easy-to-use iOS app, but also requires a web browser to make full use of its functions. Monogram places a focus on fashion and apparel, and currently features more than 300 online stores whose products can be mixed and matched to create catalogs of different themes and styles. Monogram’s ease of use and strong visual presentation makes it attractive for both users and fashion bloggers.
Users who just want to focus on shopping and don’t care about creating their own magazines will feel right at home with the Monogram app. To use the app, Monogram doesn’t require users to create an account or link social media accounts. When the app is first opened, users are immediately introduced to Monogram’s featured posts, a collection of quality entries from users. Every featured post links back to its source magazine, which is where Monogram starts to shine. Magazines are collections of posts created by a group of users. There are two types of magazines: ones that are ran by a group of select users, and ones that are open for public contribution. All magazines are ran by editors, chosen by the magazine’s creator. Editors are there to makes sure the submitted content fits their theme, and from our experience, they seem to be doing well.
Of course, Monogram is a shopping app, and its shopping experience works wonderfully. When checking out a post — either featured or in a magazine — users can select any of the displayed items. From there, they’re sent to that item’s listing on either its own website or another storefront. That’s where users will be able to purchase that item, along with any other desired items from that store. A likely disappointment for many users will be the amount of store-hopping they’ll find themselves doing. Few posts feature items that are all from the same store, and the ones that are will usually be focused around a specific brand. There’s no streamlined experience where users can buy all their items in one place. This is likely because Monogram (and its magazine creators) get a small commission from purchases made through the app.
The average user will be perfectly content with just shopping, but creating an account (or linking social networks) opens up a variety of new options. After logging in, users can edit their public profile and start subscribing to magazines. If a user finds a magazine whose themes or editors they like, it’s easy to subscribe and get frequent updates on new entries. Users who wish to create their own content need to log in on a computer. From there, they’re given the ability to create their own magazine or create posts for public catalogs. There are a lot of ways to customize a post, and there are a ton of items available for display. Creating posts in Monogram feels mostly geared toward fashion bloggers, but other dedicated users should have no issue finding a home for their content.
Overall, Monogram is a great experience for users looking to shop from their phone or tablet. Monogram’s interface is very easy to use, and the variety of content should satisfy many fashion fans. There are a few bumps along the way, like a large amount of store hopping and lack of certain options in the app, but it does its job well, and the amount of quality user-generated content is outstanding.
You can follow Monogram’s progress on AppData, our traffic tracking service for mobile and social apps and developers.