Monocle Magazine Funds Hong Kong Bureau Through Tote Bag Sales, Not Twitter
Monocle, a three-year-old globally distributed glossy culture and design magazine, is set to open a Hong Kong bureau funded by the sales of tote bags. The totes were sold online as well as through Monocle shops in London and Los Angeles, which have collectively sold about 8,000 bags. The magazine’s website has also proven lucrative, boasting steady sales of merchandise like the aformentioned bags and Monocle BlackBerrys.
The magazine’s founder, Tyler Brûlé, who also founded Wallpaper*, offers his subscribers $112 USD for 10 issues — a savings from the magazine’s regular cover price of about $7.50
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