Monocle Designer Discusses High-Falutin’ Mag

Monocle, Monocle, Monocle. The highbrow Tyler Brûlé-helmed news magazine has gotten lots of love for its creative design — and a number of mediabistro.com mentions. A lot of the fuss has to do, of course, with the mag’s layout. But then again, with a $9.95 cover price, you better hope the mag looks good.

One of the designers behind Monocle, Dan Hill just put pen to paper (or fingers to keyboard) to explain the process behind the print mag and the Web site:

“We wanted to make Monocle a journalism brand that you had a weekly relationship with via the Internet, as well as the monthly relationship via the magazine. Ultimately, this should be daily, if aspirations come to fruition. This weekly relationship would be through a form of broadcast media, using the Internet’s ability for distributing video — something enabled only in the last couple of years, effectively — and thus conveying the sense of a Monocle broadcast news element, complementing the ‘book’. The challenge was to create a working environment that would produce it, and then an online environment that could distribute it.”

Read more here.