Did you know that millennials spend an average of almost 18 hours per day consuming media? *
Social media is preferred over all other types – 71 percent of millennials check social media sites at least once per day, which is more than they watch TV (60 percent) or even text and chat (49 percent).
Notably, user generated content is more influential, more trusted and more memorable for millennials than other types of media. Check out the visual below for more insights, which comes courtesy of Crowdtap.
* Includes concurrent usage, i.e., second screen.