Microsoft's XBox Music Service Goes Ad-Supported With TargetSpot
Company will provide in-stream ads a la Spotify
Streaming audio service XBox Music—which is not, actually, just for XBox—will now have in-stream advertisements. TargetSpot, which provides targeted ads for both CBS Radio and ABC News Radio, will supply the spots.
It's another revenue stream for the service, which Microsoft has ready to roll on all of its new devices and also offers a subscription model. In-stream ads for services like Pandora and Spotify have become standard in recent years—as the sites have supplanted radio, they've also started to adopt the older medium's revenue streams.
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