Microsoft Advertising Should Survive Reorg, for Now

Insiders bracing for changes

Will Microsoft Advertising survive the company’s impending reorganization? Probably. But insiders are bracing for staffing reductions and reshuffling, with many wondering whether this shake-up will lead to CEO Steve Ballmer further outsourcing the business—an area that has never been the software giant’s core focus.

According to AllThingsD, Ballmer is planning to unveil a comprehensive reorganization of the entire company on Thursday. Per multiple sources, ad executives at Microsoft are nervous and in the dark, particularly given how poorly consumers welcomed Windows 8, the Windows Phone and the Surface Tablet—even though the company put so much of its 2013 ad focus on those platforms.

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