The wheels of the Merlin Media’s experimental All-News FM format are still coming off. As we reported over the weekend, WEMP 101.9 VP of programming Liz Aiello was fired Thursday, after just eight months with the company–six with the station firing on all cyclinders.
Updating the story today, FishbowlNY has learned that Merlin has handed the reins to veteran broadcasting exec Al Gardner, recently hired by Randy Michaels to helm a Philadelphia version of WEMP.
Sources also tell FishbowlNY that Merlin is conducting a nationwide for Aiello’s successor.
The ratings for WEMP have been abysmal, .5 in the most recent book, down .1 from the previous month.
There has been upheaval at Merlin Media in recent weeks, if not since first taking the air from Emmis’ WRXP in August.
Walter Sabo was ousted from his position as company COO before year’s end.