Liz Aiello Ousted as WEMP Programming VP
To say the ratings for WEMP/FM News 101.9 have been in the tank since hitting the air in August would be kind. In the latest Arbitron numbers, the Merlin Media start-up slipped from a .6 to a microscopic .5.
Those ratings indicate a failed experiment, and heads are rolling on Hudson Street.
Liz Aiello, VP of programming for WEMP, has been shown the door, FishbowlNY has confirmed. Aiello, hired by Merlin in June, had her last day Thursday.
Though she arrived with an extensive broadcasting resume, Aiello lacked any All-News experience.
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