Meredith Might (Once Again) Bid for Time Inc.

Hey, why not?

The rumor mill regarding a possible Time Inc. sale is kicking into high gear. According to The New York Post, some industry analysts are speculating that Meredith Corporation could get involved. Yes, again.

The news about Meredith comes just one day after Time Inc. rejected an unsolicited buyout bid from Edgar Bronfman Jr.Len Blavatnik and Ynon Kreizto.

Apparently some of Time Inc.’s shareholders want the company to at least some of its parts. “I think there is a good chance the company is broken up with more than one buyer,” one anonymous investor told the Post. “The issue is whether the new CEO [Rich Battista] and his board will do the right thing on their own — or be forced.”

Meredith’s name has popped up because back in 2013, the company tried—and ultimately failed—to merge with Time Inc. The rumor even briefly returned in 2014.

Despite the new chatter, a Meredith spokesperson said, “We do not have any comment on any specific opportunities at this time.”