Media Exec Looks At Gathering Storm Clouds And Sees Bright Future
Research analysts show that ad spending has been down for two consecutive quarters, but CBS CEO Leslie Moonves and his rivals don’t seem to care.
CNNMoney.com reports out of the Merrill Lynch media and entertainment conference, quoting Moonves as saying: “We are not seeing any trends that say people are pulling back on advertising.”
Other media execs are also upbeat. Which makes us wonder: What gives? Aren’t all the forecasts depressingly dark?
CNN provides a glimmer of an answer: If the economy goes in the toilet, the presidential contenders will have that much more to fight about.
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