Maxim Hires Gilles Bensimon

All aboard the sinking ship.

Maxim is floundering, but that hasn’t stopped the magazine from hiring. The latest addition to the title is Gilles Bensimon, who has been named special creative advisor.

In this odd role, Bensimon will shoot every Maxim cover and work closely with owner and editor Sardar Biglari.

Bensimon previously served as Elle’s publication director.