Matt Donnelly Exits LAT’s Ministry of Gossip

The beat will remain pretty much the same for entertainment journalist Matt Donnelly. But the Web traffic will be much larger, the reader comments harsher and there will now be, with any story, the walk-down-the-hall option of a synergistic TV appearance.

The Ministry of Gossip celebrity blogger got the official sendoff last night from boss Christie D’Zurilla and other LA Times colleagues, who all wished him the best of luck with new employers Yahoo! omg! and omg! Insider. The re-branded, cross-platform version of syndicated entertainment TV news magazine The Insider officially debuts January 7.

As tweeted by Donnelly (above), the cake with faux Gwyneth Paltrow and Beyoncé smoosh signatures is pretty classic. In his Twitter profile, Donnelly describes himself as a “@GwynethPaltrow enthusiast.”