Mashable has announced a $15 million funding round, led by Time Warner subsidiary Turner. As part of the deal, Mashable will increase its video offerings, expand branded content and develop its proprietary technology and data platforms.
The investment means Kevin Reilly, Turner’s chief creative officer and president of TBS and TNT, will join Mashable’s board.
“The most exciting thing right now is the future of TV,” said Mashable CEO and founder Pete Cashmore, in an announcement. “Turner, home to the top rated cable networks, is the perfect partner to bring the best of tech and digital culture to TV in fresh ways. Kevin Reilly is a creative visionary that will be a huge asset as we continue to grow as a global entertainment brand.”