Martha Stewart Redirects Blueprint Dollars to Bridal and Bam!
We’re still flummoxed by the decision of Martha Stewart Living Omnimedia (MSLO) to shutter Blueprint while keeping Body+Soul afloat (we think the mag has yet to shake that free-healthfood-store-periodical feel), but thanks to today’s MSLO earnings conference call, we know what the company will be doing with the money that would have been spent on Blueprint (which brought in $7 million of revenue last year). It’s going toward weddings and Emeril Lagasse. Bridal Bam!
“When we reported last quarter our closure of Blueprint, we said we directed some of that investment into the expansion of our weddings franchise,” said MSLO president and CEO Susan Lyne on today’s call.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in