Interview With Manu Rekhi, Vice President of Marketing, Business and Corporate Development At Lolapps

Lolapps LogoI recently had the chance to talk with Manu Rekhi, the Vice President of Marketing, Business and Corporate Development with Lolapps and a former Senior Product Manager with Google. Socialtimes.com had recently covered the implementation of Lolapps’ Dante’s Inferno application and we wanted to get a bit more information on the development of the application, the social gaming industry in general and the next steps for Lolapps. Click below to listen.

SocialTimes Podcast: Interview with Manu Rekhi, Vice President of Marketing, Business and Corporate Development with Lolapps:
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Brief Summary

It was a very interesting discussion about social gaming, and for those of you that may not be able to listen to the whole thing, presented below is a quick summary of some of the highlights:

  • Lolapps used their own network to promote their game, as they were in a revenue sharing partnership with EA
  • The game was completed in less than 5 weeks
  • Manu believes that the Facebook Credits will have a big effect on all transactions
  • Manu and I discuss local offers and their importance
  • Lolapps’ next big goal to become a top 5 publisher of Social Games, and with their current statistics, they are well on their way
  • Top 100 Lolapp applications
  • MAU: 20,632,822
  • DAU: 1,055,487

In response to the question about Lolapps’ next steps, Manu sent me this:

  • We will be one of the top 3-5 social gaming companies
  • As the market continues to mature, we will continue evolving to expand beyond the RPG platform to bring competitive value to our partners.
  • Differentiation:
    • We will experiment with proven game play mechanics and push the envelop with content and social game mechanics
    • We will continue to build symbiotic partnerships with entertainment companies, helping them engage with social media to further their brand and expand their reach through Facebook’s massive user community.
    • We will publish games built by other companies on our network (for example, Fashion City among other upcoming titles)