Make Celebrity Fitness Trends Achievable for Shape.com’s Audience

Runway to real way, but for exercise.

Shape.com, the digital arm of Shape magazine, is growing its online offerings following its recent acquisition by Meredith Corporation. Yet editorial needs will remain mostly the same.

Editors seek a varied mix of content, which includes the go-ahead to write in the first person. This might also be the time to put your guilty pleasure of tracking celebs to use, if you can spot a star-approved fitness trend and translate it for Shape.com’s audience.

From workouts to the latest in nutrition and wellness, the site is wide open for pitches. First-person pieces tend to do well, as do those that incorporate emerging trends (as in, what workouts are New Yorkers doing that folks on the West Coast have yet to hear about?). Celebrity trends make for good pitch material as well, provided your proposed story is relatable to the masses and has a strong service angle.

For more, read: How To Pitch: Shape.com

AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.