Publishing Vet Barbara Zawlocki Prepping Pet-Focused Magazine

Although the planned launch of Lick magazine is still six months away, there is already a sizable slate of activity occupying Barbara Zawlocki (pictured) and two colleagues. The trio are working out of her Hancock Park area residence guest house with an eye towards the September debut of their quarterly print (and daily Web) publication targeting the lucrative realm of dog and cat owners.

Zalowcki brings to the enterprise some very impressive magazine publishing and marketing experience. She has worked for ZIFF Davis, Andy Warhol’s Interview magazine and, since relocating to the west coast, a newsstand full of clients including Detour and Flaunt magazines.

Co-workers Rose Cefalu and William Montalvo are trusted friends she has known for years; together, they represent another four decades of magazine publishing experience. Zawlocki, after working for others and consulting to media companies, felt the time was finally right to venture out on her own.

Zawlocki tells FishbowlLA that Lick will include a heavy emphasis on celebrity-tinged pet stories. Makes perfect sense as there are a million and one such possibilities, from who can be sometimes sighted at the dog park under the Hollywood sign to  the business of LA’s five-star canine and feline hotels.

She adds that Lick is open to early pitches for photo-driven pieces. If you have something in mind in that regard, they can be sent to

Photo courtesy LinkedIn