Magazine Readership Growing, Survey Shows

Digital readership up more than 80% in past year

Some needed good news from the magazine publishing industry: As newsstand sales fell and circulation remained flat through the end of 2012, the latest data from GfK MRI’s Survey of the American Consumer, which tracks print and digital magazine audiences, shows that overall readership among adults in the U.S. continued to grow between Spring 2012 and Spring 2013 while digital readership nearly doubled.

Over the past year, the U.S. magazine adult audience (for print and digital editions combined) increased nearly 3 percent to 1.2

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