Magazines, as much as we love them, continue to struggle. According to the Alliance for Audited Media’s latest report — which covered the first half of this year — total circulation was down two percent and single copy sales declined by 12 percent.
A big reason for newsstand sales dropping so severely was Source Interlink shutting down. The wholesaler was responsible for distributing about 30 percent of magazines sold in stores across the country.
Finding success among the glossies reporting to AAM was difficult, but here are the winners for the first six months: American Rifleman and Prevention (talk about polar opposite audiences). Rifleman had the biggest circulation increase — up 12 percent compared to last year; while Prevention had the biggest single copy increase — up 13 percent.
As for the losers, well, sorry Reader’s Digest (circulation down 35 percent) and Good Housekeeping (single copy sales down 33 percent).
Better luck — to all the magazines — during the second half of the year.