Love Dogs? So Does Volkswagen!
We’ll take a break from bemoaning our lack of a puppy to go over Volkswagen‘s new canine-friendly campaign, which is a good example of a “saturate all media” strategy:
It’s not just a cute TV spot: it’s a social campaign based on a classic strategy that never fails: send us pictures of your dogs and tell us why they are the best dogs ever.
The hashtag #woofwagen is brilliant, and fans have already started submitting their own pictures:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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