Leila Khalil owns a leading specialized PR boutique firm and blogs about her activities in the celebrity wedding and special events world for the Huffington Post. All of which came in handy when sister Kellee Khalil last year decided to launch wedding photo website lover.ly.
Per an item about Kellee’s efforts in Business Insider, the site is a Pinterest-like destination where users can view wedding photos aggregated from more than two dozen blogs and browse-purchase items shown. Next month, lover.ly will start selling ads across those partnered blogs:
Using her older sister’s contacts, Kellee was able to recruit the initial bloggers for her network. Her sister, of course, was the first on board with her blog Inspired by This. Now lover.ly is a sizable network with 1.8 million uniques and 10 million monthly page views.
In the piece, there is also a quote from a rival bridal website rep, who claims to have a $70 million fund for buying out and shutting down online competitors. Makes sense that the Web I-do domain is as competitive as the real-life one.