As has become standard when sad news arises of a famed designer’s passing, Steven Heller has penned a very nice tribute to industry legend Bob Noorda, who passed away earlier this month due to “complications of head trauma suffered in a fall.” Noorda, of course, was a longtime business partner and friend of Massimo Vignelli, and perhaps his most iconic work was in redesigning the signage for New York’s Metropolitan Transit Authority in the mid-60s and which are still used today (albeit slightly altered over the years). Heller, per usual, provides a great tribute to Noorda and his work, with lots of interesting details about his projects. Here’s a great quote and quick overview of all Noorda stood for:
“Don’t bore the public with mysterious designs,” Mr. Noorda once said, and he put that dictum into practice. He was a master of spare, elegant and logical designs that caught the eye, from minimalist corporate logos for the Italian publishing house Feltrinelli and the ENI Group of Milan to impressionistic posters for Pirelli, the Italian tire maker.