Twitter’s suite of Promoted Products – Promoted Accounts, Tweets and Trends – provide an effective and affordable advertising option for brands of all shapes and sizes. But there’s one important area where Facebook’s ad platform has a few advantages over Twitter’s, notably in how it allows marketers to really drill down in their customer targeting, largely thanks to a richer social graph.
Twitter asks for (and collects) less information from its users than Facebook, which means that it has some limitations with ad reach. To counter this, LeadSift has launched its Audience Intent Miner (AIM) platform, which they say brings Facebook-like advertising to Twitter.
“One of the challenges with advertising on Twitter is the lack of ability to target customers by demographics and psychographic data because Twitter does not explicitly capture that information,” said Tukan Das, CEO of LeadSift. “Our mission is to make social into a significant revenue stream for global brands by allowing them to engage their customers with highly relevant messages and not irrelevant advertisements. Some of the early results we are experiencing have been phenomenal with a Direct Response campaign for a retail e-commerce company showing a 47 percent decrease in CPA and conversion numbers comparable to Google Ads.”
Check the visual below for more detail.