Scriptland, the Sequel: Well, the breathlessness is certainly gone from Jay A. Fernandez’s second installment of Scriptland, the new LAT column that purports to cover “the work and professional lives of screenwriters.”
While the tone is better, the topic is still a little strange. We like that Fernandez interviews writers about their vision for films — people generally forget that writers exist at all, let alone that they have any vision for anything. But isn’t this territory going to grow tiresome right quick? Everyone in L.A. is a screenwriter, including our local Starbucks barista. We like our local Starbucks barista, but not enough to read an interview with him.
The Force Will Guide You … And $175 Million Can’t Hurt, Either: George Lucas, who is technically not wrong when he calls himself “an independent filmmaker,” gave USC its largest gift ever to build a new 137,000-square-foot home for its renowned film school.
We’re guessing a Lucas-funded facility will nudge students in the direction of computer-generated storytelling. Just a hunch.
How’s That Saying About Two Wrongs Go Again? We’re not saying that it’s going to fail. Or that it’s a bad idea. Or that it’s been mismanaged from its conception to its gross-green marketing campaign. All we’re saying is that every bit of information about the CW’s launch tonight sounds inauspicious. To prove our point, here are three paragraphs taken at random from the LAT piece:
* To get aloft, the CW has hired about 250 people â€” about 50 fewer than the WB had but about 50 more than UPN. That means the merger resulted in the loss of about 250 jobs.
* Bill Morningstar, the CW’s sales chief, said a big challenge was to get advertisers to pay comparable rates for African American comedies airing Sunday nights, including Chris Rock’s Everybody Hates Chris.
* Taking a page out of MySpace’s playbook, the CW has created its own networking hangout on its website called CW lounge. Viewers can chat about their favorite show and submit their own videos. Ostroff said some would be selected for use as on-air promotional spots.