LA Times Writes Four or Five Headlines for Every Story

LATimes.com managing editor Jimmy Orr gave an interesting interview over the weekend to Journalism.co.uk about the paper’s recent boom in web traffic. A lot of the piece was spent crediting SEO with the Times‘ recent numbers. Which makes us sad for some reason. We were hoping the secret had to do with great journalism or an increase in web content. But that’s not what we want to talk about. The interesting part of the piece was where Orr said that virtually any headline published in the LA Times these days gets rewritten four to five times.